Many companies think support and success are the same. They’re not. Both are important, but they serve different goals.
| Customer Support | Customer Success |
|---|---|
| Reactive – solves problems when they happen | Proactive – prevents problems before they happen |
| Focuses on tickets, calls and queries | Focuses on customer outcomes and long-term value |
| Keeps customers satisfied | Keeps customers loyal and growing |
A study by Forbes shows that companies investing in customer success reduce churn by up to 30%. That’s a big win for growth-focused businesses.
At Cold Call Crew, we help companies with dedicated offshore customer success teams who guide clients from onboarding to adoption. They ensure customers see value, stay engaged and continue to renew.
Customer support keeps clients happy today. Customer success ensures they stay tomorrow. Together, they drive real growth.
How are you guys managing customer success in your company? Share your thoughts in the comments!